• Dodge
  • Jeep
  • Chrysler
  • Ram

2133 Cherokee Road
Directions Alexander City, AL 35010

  • Sales: (888) 378-3230
  • Service: (888) 439-1017
  • Parts: (888) 821-9687


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"Just wanted to say thank you for our new van.  Jeff was great to work with and made the buying process very pleasant & easy.  This vehicle was purchased specifically for "Roxy" our 105pd Bernese Mountain Dog so here's some pictures of the happy girl with her new ride."

Christina Vaden

"Bice Motors is a hidden jewel.  This has been the best buying experience we have ever had.  We have a lot of friends in Birmingham with children that are about to turn 16 and we are going to definitely send them to Bice Motors because of the diverse selection of used vehicles and the ease of conducting business."

Thomas Willis

"I appreciate everyone at Bice Motors, all of their friendship, honesty, caring attitude and their follow through

John McClain

"Bice is a wonderful dealership, they have been here for years and of all the vehicles I have bought from them , I have been satisfied each and every time and that is why I return to Bice everytime."  

John McClain

"I shopped at several other Dodge dealerships and the staff at Bice Motors gave me the most for my 2 trade ins and the best price on the truck I bought, all without any haggling."

Jeff Sandlin


Just a note of thanks again.  You were instrumental in helping me surprise Tracy with his appreciation gift.  He absolutely enjoys the truck and was surprised to recieve it that day. The extra mile service puts you in another category of salesmen.  I'll be sure to refer others to you specifically."


"As far as I am concerned, Bice Chrysler Dodge Jeep Ram has the best service department and sales team in the state of Alabama"

Mac Bartol

"Salesman Aubry Goodson was extremely low pressure (we had tried to work with three other dealerships), he responded to my needs instead of trying to pitch me on what he (or the sales mgr) wanted to sell. Bice offered the best price among numerous dealerships that I had contacted without having to get into the stereotypical haggling. He offered numerous add on sales but did not push me when I declined. When it comes time for me to buy again, I will seek him out. "
James Henley

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